Build or Buy a Website

The first step of the process is to actually get a website. You can do this by either buying a website or by building a website from scratch. If you choose to build a website, the biggest challenge will be getting traffic to the website. If you choose to buy a website, you’ll have to invest upfront cash. Your goal from that point is to increase the revenue so you can sell the site for a profit.

Add Value

The next step is to add value to the website. If you just want to make a few hundred dollars, this can look like you just building a site for someone. Create the design, the page setup and 10-20 original content articles. Then you can sell the site for a few hundred dollars. The reason people will buy the site is because it saves them the time and effort of building a site from scratch. If you’re buying a site with pre-existing traffic, the goal is to increase the revenue of the site. You can do this by increasing conversions, by adding backend products or by getting more visitors.

Sell the Site

The final step is to sell the site for a profit. If you’re just selling a brand new site with no traffic, your site will likely go for about $100-$500. If you’re selling a site that’s making money, you’ll usually be able to get 10 months of profit upfront. For example, your website is making $100 a month; therefore you’ll get $1,000 for the website. That’s website flipping explained in brief. The whole process can be summed up in three steps: Buying or building a site, adding value and finally selling the site. If you do each step properly, you’re sure to make a profit.

A good tool that will help you in your website flipping tasks is SEO Valid.

This instrument tells you whether the website has some basic search engine optimization tasks done. I strongly encourage you to check the site out since this tool really comes in handy.

A different formula to determine whether the website is search engine optimized properly is from seeing whether they are getting high rankings in search results. This is really easy to do. Even sometimes a seller will hold this info in the sales page or thread.  If this is not the case, you should ask them “are there some search phrases that rank well?” and go from there.

They could not provide this info and you may prefer to try to see for yourself. Naturally, if they supply you with traffic stats it should get you to discover what phrases generate traffic and if the website gets some traffic from search engines. Be sure that these states are genuine, most of the time I will check twice.

If they do not supply traffic stats and they do not know what phrases, if any, rank good then you could just go to the major search engines and make searches for phrases in that niche and discover if you are able to find the site on the first few pages. This is a really simple and yet, important part of the site flipping business. Make sure that what you are buying is actually what is promised and also be sure that the states that you are given are not fabricated.

Another effective way to determine whether a site has good search engine optimization is by looking into the backlinks. There are numerous free tools to perform this task and the majority are pretty good. Another great thing about website flipping is that you don’t have to be a millionaire to get good, you could start with no capital or some small investment capital and either way make a killing.

Another thing to consider is good appearance of the site. This is not essential for a website to generate money, but it may help. When I say appearance I mean graphics and design. You will be able to tell that some webs spent quite a good amount of clock time on the development and this should bring some value to the site. Eye candy really adds value to your site for some people and it could also get you more traffic. Work within your possibilities, but you may want to outsource some of this work to professionals.